How to Use Cleaning Your Site as a Customer Loyalty Strategy
We’ve never experienced a time where cleanliness, sanitation, and personal protection have been so vital. Our communities are educated and aware of the importance of consistent disinfecting of shared surfaces, keeping our distance, and wearing masks when appropriate. As business owners, we need to make sure we are not only following the CDC guidance ourselves but also putting in extra effort to keep our facilities safe for customers and staff. Now is the perfect time to deep clean your facility, as well as update other on-site operations to help protect your team and your customers from exposure. As you clean, make sure to take photos and share them on social media, via newsletters, and email. Your customers will be excited to see how you are making a change to help keep them safe. If you are able to go live on Facebook and Instagram as you deep clean even better!
Use this opportunity to educate your customers on the equipment in your tunnel. As you clean, explain the function of the equipment and the specific role it plays in the wash cycle. Inviting your customers to see what you are doing to help better serve them will increase loyalty and demonstrate the level of care you are taking to keep them safe.
If you plan to alter on-site operations, be sure to let your customers know. Perhaps you are offering limited vacuum spaces, or only accepting card payments; whatever your changes, be sure to let people know. At Brink Results, we value training and education. We believe now is a great time to educate your customers on how you are handling the changes, and to help train them on new procedures they can expect when they visit. If you have questions or are interested in our online training opportunities, feel free to give us a call.