As we begin to see states loosening stay-at-home orders and allowing businesses to reopen, we are excited to help prepare you for going back to work. We know things will be different moving forward, and that means there will be opportunities to connect to your current customers and communities in new and different ways. Today we are going to share a few ways you can reconnect to your customers and get back on your feet. First, prepare, prepare, prepare. Prepare a way for considerate, yet competitive membership recapture. It’s important to have a strategy ready for deployment as soon as you reopen. A few ways to appropriately regain customers include:
Team up with local businesses to co-market and help rebuild the local community. If customers can show a receipt from a local restaurant, you could offer a discount on a monthly club membership.
Offer loyalty discounts to members who kept memberships active.
Offer deals to business owners and employees that are ‘essential’ as a way to say thank you to those who worked during these hard times.
At Brink Results we specialize in team training and consulting. If you are interested in learning more about how to re-enter the market well-prepared, let us know.